Discover More with Ford – A specific comedian e-book pursuits to force home the message of Road Safety amongst Children
Shop-ground visit & unique engagement zones for Children across Ford dealerships to unfold the message of road safety all through November 14-21
INDIA, November 14, 2019:To pressure domestic the significance of safer and saner roads, Ford India released several particular projects at the Children’s Day – which includes an especially created Comic Book titled Discover More with Ford.
A particular content material initiative, the comedian e-book evokes readers to be the trade they wish to see in making travel safe – for drivers and pedestrians.
With Ford EcoSport because the narrator, the story highlights a day inside the life of Dia – the lead individual — and how she never fails to observe visitors’ policies. Her courteous behavior all throughout the story makes her a position model not just for the children visiting together with her, however also the readers. Click right here to download the ebook.
With illustrations by India’s leading children’s e-book illustrator, comedian ebook artist and animator – Priya Kuriyan & authored with the aid of Rohini Vij, expert storyteller and founder NutSpace Edtech, the book furthers Ford’s strive in making humans pause, replicate and discover – seeing Dia’s courteous behavior.
Besides the Comic Book, Ford dealerships will arrange special on-floor engagement zones to sensitize kids on the significance of road safety with video games like Spot the Hazards, Kaun Banega Safety Champion and Ditches & Bridges.
Children traveling the dealerships can also be given the excursion of the service place, wearing safety equipment particularly made for them, and play the technician. In go back of their participation, children might be given a gift hamper of safety kits consisting of a safety champion badge, Discover More band and a board sport on street safety.
Recently, Ford India additionally brought a completely unique Discover Band, an elastic strap for the thumb that is supposed to inspire responsible riding habits and make roads safer. The business enterprise in partnership with Nickelodeon has reached out to more than 500,000 kids in 650 colleges spread throughout India with the message of avenue protection and dispensed Discover Bands.
Ford has been steadfast in its dedication to recommend for safer and saner roads and assist human beings find out extra in themselves via its longstanding Cartesy initiative. The initiative focuses on encouraging human beings to be courteous and respectful to others on the street, irrespective whether or not they’re drivers or pedestrians.
About Ford in India
Established in 1995, Ford in India manufactures, and exports cars and engines made at its incorporated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s modern-day variety of award-prevailing products in India consists of the Ford EcoSport, Ford Freestyle, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India additionally consist of Global Business Services, with workplaces in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL), Global Business Services gives revolutionary solutions to almost every Ford places round the world — in regions of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford presently employs greater than 14,000 difficult-operating, committed ladies and men across its operations in India. For more statistics, go to www.India.Ford.Com